Social Media Marketing: Super digital platform to promote Product and Services

Social media marketing is a marketing channel and activity (or set of activities) that marketers use to connect with fans, customers, prospects, and partners. Social media marketing means for today’s brands and the value it can bring to your organization—including increased brand awareness and preference, better search engine optimization (SEO), networking and peer-to-peer influence, promote services (sales and products) and more. 

In layman, social media marketing is a process to market and promote your brand, products and services using social media outlets. It’s about increasing the awareness of a product or brand across social communities through social mediums. The blogs, and guides covered in this section will teach you through the process connect with your audience in order to build brand, increase sales, and drive website traffic. The entire process of social media marketing involves publishing authority content, engaging followers and analyzing results. When we talk of social networking we are not just referring to the chatting and other blogs and forums where people discuss certain topics.

Social web consists of various channels link­­—blogs, emails, chatting, movies, music, photos and videos sharing, forums, and more. All of the information that one would want to share. Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.

If we talk about the platforms of the social media that leads the social media networks would need to including Facebook, Email, Instagram, Linkedin, Pinterest, YouTube, Twitter, Quora, Snapchat, Presentation platform, Periscope, Search engine, mobile, video, Q & A site, Google hangouts, etc. 

Facebook Marketing

Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Facebook is the most popular social network. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience.

Instagram Marketing

Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers. Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content.

Twitter marketing

Twitter marketing has proved to be a great tool for marketing, especially for small businesses looking to target local customers. A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform.

LinkedIn Marketing

LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, At its most basic level, LinkedIn allows you to set up a personal profile and connect with other professionals you know or want to know. The bottom line is that LinkedIn works for B2B lead generation. To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action.

YouTube Marketing

With YouTube being touted as the world's second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Your YouTube Marketing Strategy should include: Audience Research, Creative content, YouTube marketing is the practice of promoting businesses and products on YouTube's platform, by uploading valuable videos on a company's YouTube channel or using YouTube ads.

Pinterest Marketing

Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website. Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. 

Snapchat Marketing

Snapchat gives marketers the opportunity to connect with their audience in real time, when the audience is out and about. It's particularly good for localized campaigns and telling compelling, interactive stories. Considering 75% of Snapchat users engage with AR every day, creating a sponsored lens that reflects your brand can be an effective way of using Snapchat for marketing. 

B2B social media Networks

As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. Unlike B2C brands whose purpose is to drive traffic, sales, and popularity through social media, B2B brands stay focused on serving their audience and positioning themselves as thought leaders within their industries.

Example- IBM on Twitter, Cisco on Instagram, Oracle on Twitter, Intel on Facebook, Raytheon on Twitter, Novartis on Instagram, GoToMeeting on Instagram, Salesforce on Facebook.

B2C social media Networks

B2C social media marketing focuses mainly on community engagement and awareness. Virality is the keystone to a B2C social media strategy. Creating viral content is a product of focusing on increasing awareness through social media. Example- Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat.

To Conclude:

Social media marketing has become a necessity, one that is imposed to the business by the overall presence and impact social networks have on the users. Conclusion Social media can be a powerful tool for any organization and hope that the article is helpful to you.

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